The Genesis GV90 is the brand’s first full-size luxury electric SUV and its new flagship. Production versions were unveiled on August 19, 2026, in San Francisco and South Korea. Korean sales begin around now. U.S. arrivals are slated for early 2027. Genesis USA currently lists the model as arriving early 2027.
It is not a stretched Ioniq 9 with extra chrome. It is a dedicated flagship on Genesis’s eMP platform, with the largest battery Hyundai Motor Group has put in an EV, dual-motor all-wheel drive, and an optional coach-door cabin that turns the SUV into a lounge when parked.
What the Genesis GV90 is
The GV90 sits above the GV80 as Genesis’s top SUV. It is an F-segment luxury crossover: 208.1 inches long, 79.9 inches wide, 71.5 to 71.9 inches tall, on a 127.8-inch wheelbase. Curb weight is about 6,680 pounds. That puts it near a Cadillac Escalade in presence, though it is still shorter than the Escalade IQ.
Two body styles matter more than the usual trim ladder.
The standard GV90 uses conventional front-hinged doors and can seat up to seven.
The GV90 Neolun uses the Neolun Arch Gate: rear-hinged coach doors with a hidden B-pillar. Genesis says the doors slide out, then swing, so the rears can open independently of the fronts. The opening is pillarless. Structure is reinforced with thicker framing, high-strength beams in the doors, and a concealed roll cage. A Neolun First Edition adds two-tone paint, 24-inch forged wheels, wool cashmere trim, and extra badging.
The design started as the 2024 Neolun concept, led under Luc Donckerwolke. Production is at Hyundai’s dedicated Ulsan EV plant in South Korea. The GV90 is the first model from that factory.
Genesis GV90 specs
Powertrain is dual-motor all-wheel drive only. There is no single-motor version announced.
- Front motor: 322 hp (240 kW), 258 lb-ft
- Rear motor: 335 hp (250 kW), 332 lb-ft
- Combined: 657 hp and 590 lb-ft
- Battery: 123.5 kWh gross, about 115 kWh usable
- Charge port (U.S.): NACS, Tesla Supercharger compatible
- DC fast charge: 10 to 80 percent in 22 minutes on a 350 kW charger
- Rear-wheel steering: up to 5 degrees
- Dual electronic limited-slip differentials, one per axle
- Multi-chamber air suspension that can lower for easier entry
Genesis estimates about 310 to 316 miles for the seven-seat model on internal testing. Korean certification is stricter: 481 km combined, or about 299 miles. An official EPA number for the U.S. has not been published. Expect the final sticker to land near 300 miles, not the 450-mile rumor that circulated before the reveal.
That range is the honest trade. Escalade IQ and Lucid Gravity Grand Touring still beat it on distance. The GV90 bets on cabin theater and charge speed instead.
Interior: lounge first, family SUV second
On the Neolun, the cabin is the product. Front seats can swivel 180 degrees when the vehicle is parked so occupants face each other. Top versions get four seats, a refreshment refrigerator, and genuine wood floors with radiant heating. An optional panoramic roof uses liquid-crystal glass split into six zones.
The dashboard is built around a 24.6-inch OLED screen that rises about 3.5 inches when parked for media, then drops for driving. A roughly 25-inch head-up display covers the windshield. Genesis’s Pleos Connect system and a generative voice assistant branded Gleo handle controls.
Safety hardware includes 12 airbags and what Genesis calls the first roof airbag, which deploys across the roof glass in a rollover.
The standard seven-seat GV90 is the one most buyers will actually live with. It still gets the big screen, air suspension, and dual-motor hardware. It just skips the coach-door theater.
Genesis GV90 price and on-sale date
Genesis has not published U.S. MSRP.
Credible estimates cluster like this:
- Standard GV90: from about $100,000
- GV90 Neolun: about $150,000 to $175,000
- Neolun First Edition: higher still; some reports push the most ornate cars toward Maybach money
Those figures are estimates, not stickers. The brand’s pattern has been to undercut German and American rivals on price while loading equipment. Whether that holds at flagship size is the open question.
Timing:
- Revealed: August 19, 2026
- South Korea: on sale late 2026
- United States, Europe, UK, Australia: first half of 2027 in most reports; Genesis USA says early 2027
- Model year labels vary by market (2027 or 2028)
You can see the SUV in person at Genesis House in New York through spring 2027.
How the GV90 compares
| Model | Power | Battery / range | Role |
|---|---|---|---|
| Genesis GV90 | 657 hp | 123.5 kWh / ~310 mi est. | New Korean flagship |
| Cadillac Escalade IQ | ~680 hp | longer EPA range, larger body | American three-row benchmark |
| Lucid Gravity GT | ~560 hp | up to 450 EPA miles | Range and efficiency leader |
| Mercedes EQS SUV / Maybach | up to ~649 hp | ~300–312 miles class | Established luxury EV |
| Rivian R1S | up to 553+ hp | up to ~410 miles | Adventure three-row |
| Hyundai Ioniq 9 / Kia EV9 | less power, smaller packs | more attainable three-row EVs | Same group, lower rung |
The GV90 is larger and more powerful than Ioniq 9 and EV9. It is not a rebadged sibling. Shared group DNA shows up in charging hardware and software more than in the body.
What matters if you are shopping
The GV90 is a statement car first. Coach doors, swivel seats, a rising cinema screen, and heated wood floors are why Genesis built it. The 657-horsepower dual-motor pack and 22-minute 10-to-80 charge are why it can exist as a real highway SUV.
The limits are clear. Official U.S. pricing is still missing. EPA range is still missing. At nearly 6,700 pounds, efficiency will not match a Lucid. Rear-steer helps the turning circle, but this is still a full-size SUV. And the most photogenic version, the Neolun, will be rare and expensive.
If Genesis prices the standard seven-seat model near $100,000 with the air suspension, NACS port, and 657 hp included, it becomes a serious Escalade IQ alternative. If the real number starts much higher, it is a low-volume halo, not a volume fighter.
Either way, the GV90 is the first time Genesis has a product that looks and feels like a flagship instead of a well-optioned midsize luxury SUV. That is the story. The rest is whether enough buyers want a Korean Maybach more than they want 450 miles of range.
