Tesla has officially entered Uruguay, becoming the company’s third direct-sales market in South America after Chile and Colombia. The launch, celebrated with events in mid-July 2026 at Punta Carretas Shopping in Montevideo, brings factory-backed sales, service support, and official ordering for the Model 3 and Model Y.
A widely shared video of the Montevideo event captures the temporary showroom setup, displayed vehicles, Optimus robot, and local attendees. Tesla’s Latin America account and Elon Musk confirmed the arrival with posts such as “¡Hola, Uruguay – estamos acá!” and “Tesla now in Uruguay.”
Why Uruguay Matters for Tesla
Uruguay stands out in Latin America for its clean energy grid (nearly 99% renewable electricity in recent years) and relatively high EV adoption rate (reports put new-vehicle EV share in the 20–29% range). Hundreds of Teslas were already on the road through grey-market imports, but those cars lacked official warranty, software support, and service. Direct entry fixes that gap.
Tesla appointed Joaquín Lizarralde as country manager for both Uruguay and Argentina in June 2026, treating the two markets as a combined operational zone. Vehicles ship from Gigafactory Shanghai and are pre-approved by Uruguayan regulators.
Showroom Location and How to Experience Tesla
Tesla opened a temporary showroom and experience space at Punta Carretas Shopping (348 José Ellauri, Montevideo). Visitors can view the cars, speak with product specialists, and schedule demo drives. The location has hosted media events and public openings since approximately July 17–18, 2026.
Orders are placed online via Tesla’s Uruguayan site (tesla.com/es_uy). Delivery estimates for current orders run roughly October–November 2026 for Model Y and November–December 2026 for Model 3.
Tesla Model 3 and Model Y Prices in Uruguay (USD)
Pricing is competitive and includes local taxes according to multiple reports. Available configurations (as of late July 2026):
Model 3
- Rear-Wheel Drive — $32,990 (approx. 534 km WLTP range)
- Long Range Rear-Wheel Drive — $37,990 (approx. 750 km WLTP)
- Performance All-Wheel Drive — $49,990 (approx. 571 km WLTP)
Model Y
- Rear-Wheel Drive — $36,490 (approx. 466 km WLTP)
- Long Range Rear-Wheel Drive — $41,490 (approx. 661 km WLTP)
Exact range and features can vary slightly by configuration and software. No other models (Cybertruck, Model S/X, etc.) are currently listed for Uruguay.
Charging Network Plans
Tesla has indicated priority Supercharger build-out along key corridors, starting with routes linking Montevideo to Punta del Este and the Argentine border. Broader coverage is expected over the next 12–18 months. Home charging and Destination Charging options will form part of the ecosystem as volume grows.
Broader Context: Tesla’s South American Footprint
- Chile: First South American market focus, including early Supercharger deployment.
- Colombia: Direct sales began in late 2025.
- Uruguay: Official third market (2026).
The dual launch of Latvia (Europe) and Uruguay within a short window shows Tesla continuing selective geographic expansion while focusing resources on high-potential or strategically complementary markets.
What Buyers Should Know
- Full Tesla warranty and software updates apply to officially sold vehicles.
- Grey-market cars already in the country remain unsupported by Tesla service.
- Demo drives and product specialists are available at the Punta Carretas location.
- Delivery timelines are currently several months out; ordering early secures a place in the queue.
Tesla’s Uruguay launch is a logical step in a market that already favors electrification. Competitive pricing relative to many regional peers, combined with official support and planned charging infrastructure, positions the Model 3 and Model Y as strong options for Uruguayan buyers who previously relied on unofficial imports.
For the latest configurations, inventory, and delivery estimates, check the official Tesla Uruguay website or visit the Punta Carretas showroom.
