In the midst of the exhilarating 2026 Winter Olympics in Milan-Cortina, Italy, automotive enthusiasts are turning their attention to iconic Italian vehicles that embody the nation’s rich engineering heritage. A recent viral tweet from Motor1.com has sparked widespread discussion by dubbing the Lancia Thema as “one of the best Italian cars ever built,” perfectly timed with the Olympic celebrations. This spotlight not only celebrates Italy’s prowess in winter sports but also revives interest in classic luxury sedans like the Thema, blending performance, style, and cultural significance.
The Viral Tweet That Ignited the Conversation
As the 2026 Winter Olympics captivate global audiences with thrilling events on Italy’s snowy slopes, Motor1.com’s tweet on February 7, 2026, humorously highlighted the Lancia Thema, urging fans to recognize its place in Italian automotive history. The post, featuring a sleek image of the second-generation Thema, quickly garnered thousands of views and replies, with users debating its “Italian” credentials given its shared roots with American models. This playful nod aligns with the Olympic spirit, where Italy showcases its innovation—from alpine triumphs to timeless car designs.
For those following Italian automotive revivals, this echoes our earlier coverage on the Stunning Modern Lamborghini Miura SVR Concept, where designer Andrea Sassano breathed new life into another legendary Italian icon, blending heritage with modern flair.
A Brief History of the Lancia Thema: From 1980s Icon to Modern Revival
The Lancia Thema first debuted in 1984 at the Turin Motor Show as an executive saloon, succeeding the Lancia Gamma and sharing the Type Four platform with models like the Alfa Romeo 164 and Fiat Croma. Designed by Giorgetto Giugiaro at Italdesign, the first generation (1984–1994) emphasized front-wheel-drive luxury, with over 336,000 units produced. It evolved through three series, introducing updates like 16-valve engines, redesigned grilles, and premium trims such as LE, LS, and LX.
One standout variant was the Thema 8.32, powered by a Ferrari-sourced 2.9-liter V8 engine with 215 horsepower (non-catalysed version), achieving 0–100 km/h in 6.8 seconds and a top speed of 240 km/h. This “Ferrari in disguise” featured unique elements like a retractable rear spoiler, Poltrona Frau leather interiors, and even caught the eye of Enzo Ferrari himself, who owned one. Often hailed as Italy’s craziest sleeper sedan, it combined understated elegance with supercar performance, making it a favorite among collectors today.
The second generation (2011–2014) marked a bold revival, built on the Chrysler LD platform and assembled in Brampton, Canada. This rear-wheel-drive sedan offered engine options like the 3.6-liter Pentastar V6 (286 PS) and 3.0-liter VM turbodiesel V6 (up to 239 PS), paired with 5- or 8-speed automatics. Measuring 198.6 inches long, it prioritized comfort and efficiency, appealing to European markets with its blend of Italian styling and American engineering.
The Chrysler Connection: A Transatlantic Tale
What makes the 2011–2014 Thema particularly intriguing—and the source of Motor1’s tongue-in-cheek tweet—is its close relation to the Chrysler 300. Following the Fiat-Chrysler merger, the Thema was essentially a rebadged 300 for left-hand-drive Europe, while right-hand-drive markets retained the Chrysler name. This collaboration infused the Thema with robust American underpinnings, including a spacious interior and powerful V6 options, while preserving Lancia’s signature grille and refined aesthetics.
Critics and fans alike note the irony: a car built in Canada with U.S. roots, yet celebrated as an Italian masterpiece. As one reply to the tweet quipped, “That’s just a Chrysler 300,” to which Motor1 retorted, “No that’s a Lancia Thema.” This debate underscores the Thema’s unique position in global automotive history, bridging continents much like the Olympics unite nations.
Why the Lancia Thema Deserves Recognition in 2026
Amid the 2026 Winter Olympics, the Thema symbolizes Italy’s enduring automotive innovation, from rally dominance to luxury sedans. Its first-generation models competed against rivals like the Audi 100 Quattro and BMW M535i, while the 8.32’s Ferrari engine made it a performance legend. The modern iteration, though short-lived, offered diesel efficiency ideal for European roads, with torque figures up to 550 N⋅m for spirited drives.
For U.S. enthusiasts, the Thema’s Chrysler ties make it accessible—many components are interchangeable with the 300, easing maintenance. As electric vehicles dominate headlines (check our recent piece on the 2027 Tesla Model Y), the Thema reminds us of gasoline-era elegance, blending luxury with hidden power.
Looking Ahead: Italian Cars in the EV Era
As Italy hosts the world for the 2026 Olympics, the Lancia Thema’s revival in conversations signals a renewed appreciation for classic designs. With brands like Lancia (now under Stellantis) eyeing electric futures, expect more hybrids of heritage and innovation. Stay tuned to USonWheels.com for the latest on Italian automotive news, EVs, and beyond.
Whether you’re a fan of the Ferrari-powered 8.32 or the Chrysler-infused modern Thema, this car encapsulates Italy’s passion for driving. What are your thoughts on the best Italian cars? Share in the comments below!
